[Free ebook downloads] Small Data: The Tiny Clues That Uncover Huge Trends PDF

"free ebook" Small Data: The Tiny Clues That Uncover Huge Trends PDF

By Martin Lindstrom

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“A book worth reading is worth buying.” -John Ruskin

Synopsis

Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world’s leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dot...