[Ebook Library] The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results PDF

[Ebook Library] The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results PDF

By Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman

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“A book worth reading is worth buying.” -John Ruskin

Synopsis

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last...