[Read] Strategic Marketing Management, 8th Edition PDF

[Free Ebooks] Strategic Marketing Management, 8th Edition PDF

By Alexander Chernev

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“My best friend is a person who will give me a book I have not read.” –Abraham Lincoln

Synopsis

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of o...