[Kindle ebook] Leading Digital: Turning Technology into Business Transformation PDF
By George Westerman, Didier Bonnet, Andrew McAfee
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Good friends, good books, and a sleepy conscience: this is the ideal life.
Synopsis
Become a Digital Master—No Matter What Business You’re In
If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other...
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