[Free ebook downloads] Managing Fashion and Luxury Companies (Management) PDF
By Erica Corbellini, Stefania Saviolo
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“Be awesome! Be a book nut!” –Dr. Seuss
Synopsis
The system of fashion and luxury goods found fertile ground in the Italian and international spheres from the late 1970s to the 1980s. Today, however, these favourable conditions no longer exist. First, fashion and luxury are not one single concept anymore. Instead, companies have to manage a variety of fashions and luxuries, given to the ever-expanding yet simultaneously greater segmentation of markets.
A new world requires a fresh, more sophisticated way of approaching these industries. S...
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