[Free ebooks] Hello, My Name Is Awesome: How to Create Brand Names That Stick PDF

"Download ebook" Hello, My Name Is Awesome: How to Create Brand Names That Stick PDF

By Alexandra Watkins

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“The worth of a book is to be measured by what you can carry away from it.” –James Bryce

Synopsis

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for...