[Free ebooks] Marketing Financial Services: Second Edition PDF

"Book" Marketing Financial Services: Second Edition PDF

By Hooman Estelami

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“You can never get a cup of tea large enough or a book long enough to suit me.” –C.S. Lewis

Synopsis

"In this second edition, Hooman Estelami solidifies his reputation as one of the foremost thinkers in the financial services sector. The book is indispensable for anyone working in the industry as it covers all aspects of consumer behavior, marketing strategy, and regulatory aspects of financial services." (Russell Winer, Chair, Marketing Department, Stern School of Business, New York University) "Marketing Financial Services is not only an excellent text for the course, but can serve as a r...